Richard Gottlieb's USA Toy Experts works with companies of all different sizes as they market and sell consumer products. Specifically, he and his team help mature companies successfully grow, foreign companies successfully enter and entrepreneurs successfully get started in the dynamic U.S. market.

Foreign Companies Entering the U.S. Market

We will help you develop your strategies and tactics for successfully entering the dynamic U.S. market with its population of more than 60 million children under the age of 14. Here are just some of the services we provide:

We generate a data base of over 1,000 retailers who carry toys and other consumer products to make sure that you are selling all possible accounts and channels of trade.
With a data base of over 300 independent sales representatives, we help you construct a sales structure for the US market and assist in finding the right salespeople to fill it.
We find you third party providers to take care of your operations, logistics, accounts receivable, and all other back office needs.
We furnish information on and show you how to get the most out of key trade shows.
We work with you to develop an effective business model, create a marketing plan, develop forecasts and create financial models that work in the US market.
We develop and execute advertising and public relations plans that increase brand awareness and sell more products.
We work with you to develop pricing that maximizes profit, sales material that helps close orders and packaging that grabs the consumer's attention.
We caution you about specific visible and hidden costs of business so you don't get surprised.

Start-Up Coaching for Entrepreneurs

We will help you become successful. We coach entrepreneurs in avoiding unnecessary costs, minimizing risks and maximizing rewards. Here are just some of the services we offer:

We generate a data base of over 1,000 retailers who carry toys and other consumer products to make sure that you are selling all possible accounts and channels of trade.
With a data base of over 300 independent sales representatives, we help you construct a sales structure for the US market and assist in finding the right salespeople to fill it.
We find you third party providers to take care of your operations, logistics, accounts receivable, and all other back office needs.
We furnish information on and show you how to get the most out of key trade shows.
We caution you about specific visible and hidden costs of business so you don't get surprised.
We work with you to develop pricing that maximizes profit, sales material that helps close orders and packaging that grabs the consumer's attention.
We work with you to develop an effective business model, create a marketing plan, develop forecasts and create financial models that work in the US market.
We develop and execute advertising and public relations plans that increase brand awareness and sell more products.
We help you source production in China and the US.
We assist in securing licenses as well as licensing your own intellectual property.

Coaching for Mature Companies that Want to Grow their Business

We will help sell more by helping you open new markets in the U.S. and abroad, improve your packaging and show you how to develop more dynamic relationships with the sales representative community. Here is just some of what we offer:

We find you European and Asian distributors.
We generate a data base of over 1,000 retailers who carry toys and other consumer products to make sure that you are selling all possible accounts and channels of trade.
We supply a data base of over 300 independent sales representatives so you can increase your pool of available salespeople.
We show you how to improve your relationships with your independent sales representatives and increase revenue as a result.
We provide highly effective strategies for successfully penetrating the powerful supermarket channel of trade. Includes:
Contact information for the top chains featuring more than 18,000stores, for key distributors, and for supermarket brokers in all geographic areas.
Presentation templates, unique strategies and tactics that are proven to be effective with the supermarket industry.
Key supermarket shows and how to maximize your return on investment from attending.
All information on commission rates, terms, policies and procedures for this channel of trade.
We help you improve your packaging so that it grabs consumer attention. Includes:
Clarity and strength of message (Does the package call the consumer to action?)
Placement and appropriateness of verbiage as to all six sides of package as well as on the display header and base.
Customer perception of product based upon packaging and display vehicle.
Perceived value of package and display in relation to product.
Call outs in terms of verbiage, relative font sizes, and immediacy.