Who is your ambassador?
The Book
| A new book by expert business commentator Richard Gottlieb that opens your mind to new ways of growing your business in the US consumer products market. | |
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Be warned that when you read this book you will be challenged to reconsider the very basis of how we think of our customers, our businesses, and ourselves. Consider some of the questions raised:
Do we really believe that a salesperson should be calling on a customer like Wal-Mart? With annual revenue that would make some first world nations envious shouldn’t we be employing an ambassador? Do we really think that baby boomers are going to go gracefully into old age? Are we going to try and sell this generation that refused to grow up the same walkers, canes and other accoutrements of old age that fit their parents? Hardly! Have we thought about what is going to happen when there are not enough brick and mortar consumers to support the current size of our super center retailers? Will they close stores, down size them or will they just go away? |
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The Author
Richard Gottlieb is President of Richard Gottlieb's USA Toy Experts and a highly respected provider of business development services to the consumer products industry. Richard combines an MBA in Global Management with thirty-five years of consumer products experience. Richard is a contributing editor to a number of magazines in the United States and Europe.
The Critics
“Step back, get ready to put on a new pair of glasses, tilt your head, and open up to new ways of viewing what is right in front of you. Richard has a way of taking ideas, concepts and realities and giving us a new and fresh perspective on the art of the possible. I for one had at least three new business ideas after reading just a few chapters - quite a gift …”
Andrea Barthello
Co-Founder ThinkFun Inc
Co-Founder ThinkFun Inc
